Brave new world
The second session took us into the wonderful world of social media. We all know about Facebook, youtube, Instagram, Pinterest and Twitter for our personal interests, but do we really know how they can help to promote our business, and what do we promote on which platform?
Averill Deans, the Social Media Coordinator at Federation University, helped us to make some sense out of it all and why even those of us who were born before 1970 should get on board and embrace all this new technology. Millennials, memes, HootSuite and hashtags. Oh yes, it’s all clear now…
The WOW Factor
The first session on Event Management was presented by Shiree Pilkinton of Pilkinton Productions. It was fascinating to hear about Shiree’s experience in Australia and overseas running events and festivals.
As with all events, whether large or small, planning and preparation are the keys to success and Shiree took the group through tips for managing events, and some pitfalls to be aware of.
No matter what the event, always aim to have a ‘WOW’ factor.